Global amino acid powerhouse Ajinomoto was seeking to launch its sports supplement Amino Vital in the U.S. market. Serving as a true partner from the very beginning, Matrix conducted consumer market research, drew up marketing plans, and set up and helped manage co-packing and sales.

Matrix then went on to help establish a scientific foundation focused on working with world-renowned researchers to educate people on the benefits of amino acids. A variety of marketing programs, including advertising, PR, event marketing, and sponsorship were also put in place to help build brand awareness.

Due in part to the efforts of the Amino Vital Sports Science Foundation, Amino Vital was able to win the trust and partnership of Olympic athletes, pro golfers, and organizations such as the United States Olympic Committee and New York Yankees.